Translation is imbedded in rapidly evolving cultural and technological landscapes; it has a global reach, while seeking to be relevant to specific audiences. Welcome to Translation Matters, an exploration of current issues in translation.


Language, in my case French, is sometimes insufficient for expressing new realities. Technology and other innovation-rich fields are fertile ground for new words, or neologisms. Looking at the rapidly evolving cultural and technological landscapes, translators…

How to Localize: Words in Context

Driving a car when the windows are full of snow is a bit like reading a text written in a language variety that is not your own: things aren’t always clear. As you start driving,…